"Put students in charge of school's online image.
8 billion text messages a day; 92,000 per second. Is it a missed opportunity for schools? Duh. First thing kids do when they get out of class is check their phones.
School messages by phone.
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student responsibility

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Social context of school: Kids come to school to see their friends. Learning should be organised around that need. Shift towards global; reconfiguring learning.
Kids don't scroll. Only look at the immediate page. People only read the first 5 sentences of any email. How does this relate to how we currently communicate, and what we teach kids? Like journalism: you get one sentence to attract the reader.
TechCrunch blog: latest news at the top. If not engaging readers move on.
Web a different kind of interaction. Short, frequent bits. Change, update. New information, new visuals, new ideas. Static doesn't work.
Hyperlink the key. Manipulate data. Need the paths. If you don't have links nobody will even know you're there.
Re-think time allocation. Less info more frequently. Short blurb every day.

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